Getting Her Back

Two of the largest components of effective marketing are the scope and frequency. Reach refers to the number of people you “touch” with your message, while frequency refers to the number of times each person has on average. The frequency is a way to build confidence and bring your special message.

In the marketing world, it is often said that you need to “touch” a prospect 7-11 times before buying. Online, someone needs to hear your message at least as often if not more – before they are ready to spend money with you.

We know that social media is great for building relationships, but what about beyond that? Just as there is more to the internet that social media sites, there are many other ways to develop and strengthen relationships with potential prospects online. Three of the most effective ways to do this:

1) Build a list of subscribers by email. It is important to build a list of targeted subscribers to market your products or services. You want a list that is flexible and your job is to keep in touch with them regularly to keep you in mind for them. Most people are not ready to buy after just interact with you once or twice a site office or by visiting your site once or twice. The construction of trust and relationship that makes it more likely that they will purchase the entire line. Having permission to communicate with them on a regular basis means that your e-mails do heavy lifting.